Rosser reeves unique selling proposition

Rosser reeves biography!

Rosser Reeves

American advertising executive and pioneer of television advertising

Rosser Reeves (10 September 1910 – 24 January 1984) was an Americanadvertising executive and pioneer of television advertising; Reeves generated millions for his clients.

The Ted Bates agency, where he rose to chairman, exists today as Bates CHI & Partners.

Rosser reeves fallacy

Rosser reeves copywriter

Rosser reeves biography

The term 'unique selling proposition' was not officially coined by Reeves until 1961, when it appeared in his book Reality in Advertising.

The term was coined by Rosser Reeves, a television advertising pioneer of Ted Bates & Company.

Early life and start in advertising

Reeves was born in Virginia to a Methodist preacher, and briefly attended the University of Virginia until he was expelled for drunkenly crashing a friend's car during the Prohibition era.

Luckily, he had just won one hundred dollars as a prize for a state-wide chemistry contest that served as his final exam for first year Chem 101. While other students wrote novel chemical formulae as their submission, Reeves, by virtue of not knowing anything about chemistry having spent the semester drinking, dancing and gambling, blithely submitted an essay titled "Better Living Through Chemistry".

He would l